Creating the bookkeeper of the future

2017Tellow

JOB
Strategy / Brand Identity / UX / UI Design / App Development / Web Development / Marketing / Video / Sound design / Business Development

JOB
Strategy / Brand Identity / UX / UI Design / App Development / Web Development / Marketing / Video / Sound design / Business Development

Rabobank, one of the leading banks of The Netherlands asked us to create the  bookkeeper of the future. 

We strongly believe a product, in this case an app and desktop platform, can only succeed if its backed by a strong brand, and marketed that package like in the best possible way. So, besides the Tellow product, we created the Tellow brand as well. Ranging from logo and complete brand identity, to its payoff and communication strategy. All with one mission in mind, to conquer the Dutch freelancer market.

The UX is based on the idea of your mom giving you simple tasks and guiding you

We took on the challenge of creating an app that people needed to trust, without feeling like a bookkeeper or bank. Instead of showing you all your data, we designed the App to show you little tasks and jobs, it only tells you what to do when you need to do it.

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A killer product, needs a  killer  brand,   right? We’ve built it for Tellow, from the ground up.

Alongside the App we started creating the Brand, from logo to payoff and brand elements to website, focussing on the B2C market. We needed a brand that could talk to people in their own language.

Next step, getting  1000  active users  in the first year.

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In the digital world we live in, solid marketing campaign are essential. We worked together with Tellow to pass their goals.

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FB Likes in 2 months
4k
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Subscriptions in the first month
4k
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Online impressions
61m
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Impressions per month
216m
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Monthly conversion growth
100%

Feel like getting in touch? You can reach us by phone on  +31(0)655925280  or send a message to  info@owow.io  

  • Product
  • Brand
  • Growth