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Creating the AkzoNobel global innovation challenge called Paint The Future

The brief

AkzoNobel commissioned OWOW to create the brand around their latest worldwide innovation challenge, Paint the Future. Our support included a complete brand identity and guidance all online channels to attract startups from around the globe to apply for the challenge.

We designed a strong brand by thoroughly analyzing the paints and coatings industry and by blending in our experience of working with over 300 startups over the years. The result is a colorful brand and online marketing campaign that attracts, but still hints to AkzoNobel.

Launch website

The main challenge was to give this large corporate a dynamic online image and attract startups worldwide.

Questions were raised around the amount of AkzoNobel branding & Culture that needed to be included in this Paint the Future project.

AkzoNobel wanted to create their future image, but needed to stay true to its values. The line was very thin but we managed to create a balance between both worlds.

This was a global campaign, so we went all the way

The brief might have been to just roll out a website & marketing campaign, but because of the scale of the project, we went big. 3D paint swirls and animations, responsive logos, custom icon sets and a consistent image library.

Let’s launch! And evolve the landing page from there!

We guided the entire web design process and made sure it reached startups all over the world. At the same time, we made clear how and where they could submit their ideas and innovations.

Time to go global! Micro-targeting was the way to go, with big targets in mind.

We launched several high-precision campaigns. We identified exactly who we wanted to target, so with focused online campaigns we reached the startups we needed. Contributing to the massive amount of valuable applications across the globe.

187
Countries
:
160
Submissions
:
990K
Online impressions

This all resulting in a spectacular end final event, a lot of media coverage and 12 joint ventures.

The experts at your service

OWOW Got invited to join the panel of experts, judging the Startups during a 2 day workshop session. Where they were judged and selected to advance to the next phase of Paint the Future.

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