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Creating ATAG’s clean and consistent design concept for their smart thermostat system

The brief

ATAG, a Dutch manufacturer and supplier of heating appliances, wanted to provide their customers a smart thermostat that would give a consistent experience between their physical thermostat, the accompanying app and a web portal.

The concept, called ATAG One, was designed by OWOW back in 2014. Hardware, Mobile App & Web App outlets were equally important within the project. As at that time, quite a large percentage in the target audience didn’t have a smartphone yet.

A clean and simple design language was created that could be used across all platforms

The whole design Language was color coded in Blue and Red, Hot and Cold water. To create clear and intuitive communication to the user.

Aiming to provide the most simple user experience on all three outlets, we started with a smart concept for the thermostat, as it had only three buttons to work with. 

Next up, we translated that design into the app and web platform for one clean and consistent design.

Clean and consistent design

We created interfaces for all three devices; the physical thermostat, the accompanying app and a web portal

Our designers created a custom font that would look crisp & fresh on a low res screen. In this way Hardware, Mobile & Web would be consistent and have the same quality feel.

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