Celebration time, keep it fun.
As part of the brand deal concept, we partnered with Duvel, Yes the beer brand. Every time someone won their match, a video of Duvel played and the players got a Duvel for free in the Clubhouse if they showed the video to the bartender.
Result: Happy Golfers, cause we surprised them with a free Duvel. And a happy Brand, since they got to play a Duvel commercial a the happiness peak and got access to the 60 Golf clubs in Belgian, which before was a big struggle.