Music for the booty, by the booty
The Real booty Music
A special collaboration between AIAIAI and OWOW, in which the overall idea was to provide AIAIAI headphone-users new music. Of course, we wanted to do this in a rather unusual way. The result were several small devices that enables dancers to create rhythms and pieces of music. Music made for the booty, by the booty.
The project explores the rich heritage of bass-driven club culture where dancing and booty-shaking are integral elements. Within days, the video went viral. Even Playboy and Lil’ Wayne shared the project, with over one million views in just weeks. Our mothers were finally proud.
The overall idea behind the project was to provide AIAIAI headphone-users and other music lovers with new music. More over, we wanted to do this in an unusual way, which brought about music made by the booty – for the booty. The project explores the rich heritage of bass-driven club culture where dancing and booty-shaking are integral elements.
We want to see if it’s possible to change the perception of twerking through placing it in a technology-driven, creative context and letting the dance “do the talking.”